AdMob, Google Play

The ads shown within your app must be appropriate for the intended audience of your app, even if the content by itself is otherwise compliant with our policies.

You spend lots of hours building an app and use AdMob to monetise the app but it gets rejected from Google Play.

The ads shown within your app must be appropriate for the intended audience of your app, even if the content by itself is otherwise compliant with our policies.

If you think that AdMob targets the correct ads to your app, think again, they apparently don´t! AdMob is one of many ways to monetise your app and as AdMob is owned and operated by Google, it is the first choice of many when developing apps for Android.

However, you cannot just place AdMob ads on your app and launch it. Chances are, your app will be rejected due to the ads content. I launched a sticker app and it was rejected because of the ads. My app targets all ages so when I submitted it to Google Play, it is quite possible a “dating ad” was placed onto the app from AdMob. That sort of advertising is not suitable if you have a child using your app!

If you did not know already, there are options in the AdMob console to block certain ads appearing inside your app. It is very important to get this correct before submitting your app to Google Play.

Follow these steps to avoid the rejection error “The ads shown within your app must be appropriate for the intended audience of your app, even if the content by itself is otherwise compliant with our policies.”

  1. Login to AdMob.
  2. Select your app from the left dropdown menu button.
  3. Select the blocking icon (the circle with a line running through it).

You will now be inside the “Blocking Controls” panel where you can filter the ads that appear on your app.

Blocking Controls Panel

As you can see you have General Categories and Sensitive Categories in the tabs.

First run through the General Categories and block the categories not related to your app. Secondly and most important, block everything in the “Sensitive Category” apart from Downloadable Utilities and Video Games (Casual & Online). Obviously if your app is targeting the adult audience, you can leave the categories related to your app unblocked.

Before submitting your app to Google Play, wait a couple of hours after doing your ad blocking. It may take a couple of hours for the changes to take effect.

This filtering of ads might also be beneficial to your app earnings as it will display more appropriate ads inside your app, generating a higher click rate. It will also prevent your app getting rejected by Google Play for showing ads not suitable for the target audience.